Provide a quick summary of the most recent period since your last update. Pedro says those that are appreciated by investors are “data driven, short, but engaging.” With 190 portfolio companies, Pedro Sorrentino of ONEVC sees 2-3 updates a day. Though a simple text email with bullet points, that comes across as being personal can be just as effective. Visuals can be great if they streamline the data absorption process and save investors time. Keeping the same format and creating a template to use each month will reduce the burden on you, look more professional, and will be more welcome by your investors. Leo Polovets at Susa Ventures says 80% of his startups report on a monthly basis.Ī simple email is fine. Giving them some good news to pass on or up the food chain, and make them look like rockstars will only help you appear to be a star in their eyes. If your contacts will be reporting to others it will typically be at the end of each quarter and the end of the year. Especially if the company is at an early stage. You can wow investors with your diligence here, even if the numbers you are reporting aren’t that impressive.Īngel investor Hampus Jakobsson says that taking the time to provide investor updates also makes you step back and look at your business and think about it from an outside perspective.Ī quarterly email update is fine, though some entrepreneurs may wish to update monthly if that is what the investor is used to. It also proves your ability to execute and be transparent. It’s motivating.It fuels the rhythm and momentum of your venture. Whether you are still nursing a hangover from celebrating your latest fundraising round, or have been putting out new fires and coding all night, this commitment means you need to be clocking real results steadily. Just as important, you want them to speak well of you, trust you and be the first to step up and recommend you when it comes to future fundraising rounds.Ĭommitting to sending out regular investor updates means holding yourself and team accountable. You need to build a relationships beyond only asking for money in a crisis if you expect them to back you and keep working with you during the tough days. You need to maintain their attention if you really want their backing. If you want the best help your investors can offer in terms of introductions, promotion, and advice, then you’ve got to keep them engaged. VC firms and angel investors typically have a sizable stable of startups in their portfolio. Why send them? When should you send updates to your investors? What should be in these updates?
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